On-Page SEO Specialist

On-Page SEO Specialist


Company
Plumber Marketing USA
Location
Durban
Posted
6 days ago
Via
Trabajo.org
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Job Description
“Resumes must be submitted in English to be considered for this role. Applicants must also be proficient in English, both written and spoken.”

The On-Page SEO Specialist will be responsible for implementing and optimizing on-page content across client websites to improve search engine visibility and user engagement for plumbing and HVAC local businesses. This role primarily involves mapping out newly onboarded clients’ SEO game plan, such as service area research, keyword research and targeting, website structure, existing website performance, and so on. This role will also include opportunities to assess client’s performance after onboarding, provide recommendations, and execute on any needed SEO optimization.

Key Responsibilities
• Conduct research on the client’s service area to determine which cities should be targeted on a client’s new website. Including keyword search volume, population, household income, etc.
• Conduct existing website performance audits to identify what is currently working well and not working well on the client’s website, in order to determine what content or pages should be transferred.
• Conduct keyword research based on the client’s desired services to determine what service pages and keywords should be targeted on their new website. Including primary, secondary, and semantic keywords to target.
• Map out the client’s website and navigation to establish a clear page hierarchy, a consistent URL structure, and a user-friendly experience.
• Create SEO and user-optimized meta titles, descriptions, and H1s.
• QA copywriter’s content for SEO keyword targeting best practices, internal linking, content quality, etc.
• QA client’s staging website and published website to ensure all SEO facets are in order from the onboarding process.
• Collaborate with GBP Specialist, Technical SEO Specialist, and SEO Director.

Qualifications and Skills
• 3+ years of experience in an SEO-specific role such as an SEO specialist, manager etc.
• 1+ years of experience working with local businesses, preferably service-based businesses.
• Fluent in English, with expertise in content writing best practices.
• In-depth knowledge of on-page SEO best practices, including keyword placement, content formatting, and internal linking.
• Proficiency with content management systems (e.g., WordPress).
• Strong attention to detail with the ability to follow structured guidelines and implement strategic plans.
• Basic understanding of SEO analytics and content performance metrics.

Working Hours

8:00 am to 5:00 pm Central Standard Time

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Frequently Asked Questions

Quick answers about Cleaning Staff Jobs

Q What is the 2026 national minimum wage for cleaning staff jobs in South Africa?
The Department of Employment and Labour sets the national minimum wage at R30.50 per hour for all workers including cleaning staff from 1 March 2026. Overtime must be paid at 1.5 times the hourly rate after 45 hours per week. Employers in the contract cleaning sector must display this rate on payslips.
Q What are the maximum weekly working hours and annual leave entitlements for cleaning staff in South Africa in 2026?
Cleaning staff may not work more than 45 hours per week or 9 hours per day under the Basic Conditions of Employment Act. Workers receive 21 consecutive days of paid annual leave after 12 months of employment. Sick leave is 36 days over a 3-year cycle.
Q Do cleaning staff jobs in South Africa require any education or experience qualifications in 2026?
No formal education or prior experience is required by the Department of Employment and Labour for entry-level cleaning positions. Employers may request a Grade 9 certificate or basic literacy for safety compliance. A valid South African ID or work permit is mandatory for all applicants.
Q What documents are needed to apply for cleaning staff jobs through the Department of Employment and Labour in 2026?
Applicants must submit a valid South African ID, proof of address, bank account details, and a completed Z83 form when applying via labour centres. A CV and contactable references are also required for shortlisting. Foreign nationals need a valid work visa endorsed for domestic or cleaning work.
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